Wednesday, 22 September 2010
Background to our chosen song
Acceptable in the 80s" is a 2007 song by electronic musician Calvin Harris The video is about the style and culture of the 1980s.
The music video follows typical conventions of the 80's, it includes a lot of bright colours and big hairstyles which were high in fashion during this time. The video also contains 2 scientists testing on an animal which may think to the fact animal testing was 'acceptable in the 80's' which is is not today.
Acceptable in the 80's was released in 2006 on maxi single, the same year it was recorded and on the 12th of march 2007 in the UK and March 15th in the USA. The song became Calvin's first hit in the UK as it went to number 10 in the UK singles chart. The radio edit was 3.31 seconds long and the recording label was Sony/Columbia. Other songs released by Calvin Harris during 2007 were 'Vegas' and 'The Girls'. All of these songs were released as part of Calvin's first album 'I Created Disco'. The album title links with the genre as music as it can sometimes be described as 'Disco' or 'Dance'.
Calvin Harris single cover.
This image shows what kind of costume and bright colours we will be using.
Our music video's overall style is edgy with strong bold colours using costume and music to portray this. We are going to dress ourselves up to look like the 80's icons, including madonna and blondie this allows us to continue to relate back to the song title. Each costume and make-up will relate back to their over the top personalities. The focal point of bold colours and prints is aimed to capture our audiences attention. We intend to use keyboards and headphones as part of our props, and relate this to the beat and timing of the music, making our video to a more professional standard and will appeal to our target audience. We are hoping to find somewhere with a plain white background to shoot our video for particular scenes as our bold bright 80's style music and costume would contrast against the plain minimalist background. We hope to use the 'WE LOVE 80'S' throughout as this is relating back to the theme of the song making it more realistic. For our performance we are a group of three girls and as the artist we have chosen, 'Calvin Harris' is a male artist we thought it was extremely relevant that we added a male actor to play his part. We are only adding one actor, minus ourselves as we felt this would minimalise complications and make our product easier to film.
Some of the ideas which we have finalized include:
'I've got love for you, if you were born in the 80's, the 80's' - For this lyric our initial ideas where to include a mixture of medium, close-up and long shots all connecting vertically together this will give our audience a sense of illusion and make them want to watch on.
The music video follows typical conventions of the 80's, it includes a lot of bright colours and big hairstyles which were high in fashion during this time. The video also contains 2 scientists testing on an animal which may think to the fact animal testing was 'acceptable in the 80's' which is is not today.
Acceptable in the 80's was released in 2006 on maxi single, the same year it was recorded and on the 12th of march 2007 in the UK and March 15th in the USA. The song became Calvin's first hit in the UK as it went to number 10 in the UK singles chart. The radio edit was 3.31 seconds long and the recording label was Sony/Columbia. Other songs released by Calvin Harris during 2007 were 'Vegas' and 'The Girls'. All of these songs were released as part of Calvin's first album 'I Created Disco'. The album title links with the genre as music as it can sometimes be described as 'Disco' or 'Dance'.
Calvin Harris single cover.
This image shows what kind of costume and bright colours we will be using.
Our music video's overall style is edgy with strong bold colours using costume and music to portray this. We are going to dress ourselves up to look like the 80's icons, including madonna and blondie this allows us to continue to relate back to the song title. Each costume and make-up will relate back to their over the top personalities. The focal point of bold colours and prints is aimed to capture our audiences attention. We intend to use keyboards and headphones as part of our props, and relate this to the beat and timing of the music, making our video to a more professional standard and will appeal to our target audience. We are hoping to find somewhere with a plain white background to shoot our video for particular scenes as our bold bright 80's style music and costume would contrast against the plain minimalist background. We hope to use the 'WE LOVE 80'S' throughout as this is relating back to the theme of the song making it more realistic. For our performance we are a group of three girls and as the artist we have chosen, 'Calvin Harris' is a male artist we thought it was extremely relevant that we added a male actor to play his part. We are only adding one actor, minus ourselves as we felt this would minimalise complications and make our product easier to film.
Some of the ideas which we have finalized include:
'I've got love for you, if you were born in the 80's, the 80's' - For this lyric our initial ideas where to include a mixture of medium, close-up and long shots all connecting vertically together this will give our audience a sense of illusion and make them want to watch on.
Questionnaire
1.How old are you?
-Under 16
-16 - 18
-18 +
The majority of people who answered the questionnaires had the average age of 16 - 18, as those are the age of people who attend the college or in the late stages of school.
2.Gender: male or female?
-50/50
When collecting research we made sure that there was a mixture of both genders so we could establish fully what gender would prefer the specific genres of music. We asked 10 males and 10 females.
3.Occupation:
-school
-college studying as/a levels
-apprenticeship
-full time job
-unemployed
Through researching the occupation of our target audience we found that more than half were at college studying A/AS levels at college.
4. What do you do in your spare time?
There where a range of different activities that we found when researching, although listening to music we found had the highest amount. This allows us to be able to ask further questions in more detail and help us towards the end result.
5. Favourite genre of music?
-Pop
-Hip Hop
-Indie
-R&B
-Rock
-Classical
-Other
We found that POP was the favourite type of music genre amongst our target audience.
6. Do you think that the music video important to every song?
-Yes/No
Almost all said that the music video was important for the song to be a success, as they felt it made the song stand out more.
7. What key features do u feel allows the video to stand out?
-Props
-Costumes
-Make up
-Lighting
_Location/Setting
-All
The majority of our audience felt that all features were as important as each other as they all contribute to the overall factor of the music video ensuring it is visually pleasing.
8.How often do you listen to music?
-All the time
-Daily
-Weekly
-Monthly
We found that after looking at all our results that they listen to music all the time and they listen to it a few hours everyday at least.
-Under 16
-16 - 18
-18 +
The majority of people who answered the questionnaires had the average age of 16 - 18, as those are the age of people who attend the college or in the late stages of school.
2.Gender: male or female?
-50/50
When collecting research we made sure that there was a mixture of both genders so we could establish fully what gender would prefer the specific genres of music. We asked 10 males and 10 females.
3.Occupation:
-school
-college studying as/a levels
-apprenticeship
-full time job
-unemployed
Through researching the occupation of our target audience we found that more than half were at college studying A/AS levels at college.
4. What do you do in your spare time?
There where a range of different activities that we found when researching, although listening to music we found had the highest amount. This allows us to be able to ask further questions in more detail and help us towards the end result.
5. Favourite genre of music?
-Pop
-Hip Hop
-Indie
-R&B
-Rock
-Classical
-Other
We found that POP was the favourite type of music genre amongst our target audience.
6. Do you think that the music video important to every song?
-Yes/No
Almost all said that the music video was important for the song to be a success, as they felt it made the song stand out more.
7. What key features do u feel allows the video to stand out?
-Props
-Costumes
-Make up
-Lighting
_Location/Setting
-All
The majority of our audience felt that all features were as important as each other as they all contribute to the overall factor of the music video ensuring it is visually pleasing.
8.How often do you listen to music?
-All the time
-Daily
-Weekly
-Monthly
We found that after looking at all our results that they listen to music all the time and they listen to it a few hours everyday at least.
Tuesday, 21 September 2010
Lyric Breakdown
Intro (0.00-0.31)
It was acceptable in the 80's (0.31-0.37)
It was acceptable at the time (0.39-0.44)
It was acceptable in the 80's (0.46-0.52)
It was acceptable at the time (0.54-0.59)
I've got love for you (1.00-1.02)
If you were born in the 80's, the 80's (1.02-1.07)
I've got hugs for you (1.08-1.10)
If you were born in the 80's, the 80's (1.10-1.14)
I'll do things for you (1.15-1.17)
If you were born in the 80's, the 80's (1.17-1.22)
I've got hugs for you (1.23-1.26)
If you were born in the 80's (1.26-1.29)
Yeah (1.29-1.30)
It was acceptable in the 80's (1.33-1.39)
It was acceptable at the time (1.40-1.46)
It was acceptable in the 80's (1.48-1.54)
It was acceptable at the time (1.55-2.00)
Instrumental (2.00-2.16)
I've got love for you (2.17-1.18)
If you were born in the 80's, the 80's (2.18-2.23)
I've got hugs for you (2.24-2.26)
If you were born in the 80's, the 80's (2.26-2.30)
I'll do things for you (2.32-2.33)
If you were born in the 80's, the 80's (2.33-2.38)
I've got hugs for you (2.39-2.41)
If you were born in the 80's (2.41-2.44)
Yeah (2.44-2.45)
It was acceptable in the 80's (2.48-2.54))
It was acceptable at the time (2.55-3.01)
It was acceptable in the 80's (3.03-3.09)
It was acceptable at the time (3.10-3.15)
Instrumental (3.15-3.32)
Finish
It was acceptable in the 80's (0.31-0.37)
It was acceptable at the time (0.39-0.44)
It was acceptable in the 80's (0.46-0.52)
It was acceptable at the time (0.54-0.59)
I've got love for you (1.00-1.02)
If you were born in the 80's, the 80's (1.02-1.07)
I've got hugs for you (1.08-1.10)
If you were born in the 80's, the 80's (1.10-1.14)
I'll do things for you (1.15-1.17)
If you were born in the 80's, the 80's (1.17-1.22)
I've got hugs for you (1.23-1.26)
If you were born in the 80's (1.26-1.29)
Yeah (1.29-1.30)
It was acceptable in the 80's (1.33-1.39)
It was acceptable at the time (1.40-1.46)
It was acceptable in the 80's (1.48-1.54)
It was acceptable at the time (1.55-2.00)
Instrumental (2.00-2.16)
I've got love for you (2.17-1.18)
If you were born in the 80's, the 80's (2.18-2.23)
I've got hugs for you (2.24-2.26)
If you were born in the 80's, the 80's (2.26-2.30)
I'll do things for you (2.32-2.33)
If you were born in the 80's, the 80's (2.33-2.38)
I've got hugs for you (2.39-2.41)
If you were born in the 80's (2.41-2.44)
Yeah (2.44-2.45)
It was acceptable in the 80's (2.48-2.54))
It was acceptable at the time (2.55-3.01)
It was acceptable in the 80's (3.03-3.09)
It was acceptable at the time (3.10-3.15)
Instrumental (3.15-3.32)
Finish
Development of Initial Ideas
Our chosen target audience would about around 15 to 24, which would be around the age of students. I am judging the age rage on the genre of music I am itending to use for my video; Electro pop/Dance.
Ideas for our video includes using bright colours and 80's themed costumes and make up. We also had the idea of having 80's icon references through out the video. For example people like Madonna and Blondie. If possible we were going to try and use clever lighting to match the beat of the song.
These images show what kind of costume we are going to use in our video as they are 80's icons and we are taking inspiration from them.
Ideas for our video includes using bright colours and 80's themed costumes and make up. We also had the idea of having 80's icon references through out the video. For example people like Madonna and Blondie. If possible we were going to try and use clever lighting to match the beat of the song.
These images show what kind of costume we are going to use in our video as they are 80's icons and we are taking inspiration from them.
Thursday, 16 September 2010
Genre and convention Research
We have chosen the song 'Acceptable in the 80's by Calvin Harris. The genre of Calvin's music would often be classed as Electropop, Electro house or Nu-Disco. It is usually quite upbeat and quick paced. Typical Instruments used are usually Synthesizer, Vocals, Drum machine, Tape loops, Drums, Guitar, Keyboard. Typical conventions videos of this genre use are bright colours and flashing lights. The images in the videos usually match the beats of the song. They usually include dancing as the music is quite quick and sometimes classed as 'Dance Music'.
An example of this would be the artist example.
The video also includes a lot of shots of the artist and then back to the audience to show that they are having a good time.
An example of this would be the artist example.
The video also includes a lot of shots of the artist and then back to the audience to show that they are having a good time.
Permission email
We have chosen the song 'acceptable in the 80's by Calvin Harris. We have chosen this song because it is quite quick and upbeat.
Thursday, 9 September 2010
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