Our chosen target audience would about around 15 to 24, which would be around the age of students. I am judging the age rage on the genre of music I am itending to use for my video; Electro pop/Dance. Ideas for our video includes using bright colours and 80's themed costumes and make up. We also had the idea of having 80's icon references through out the video. For example people like Madonna and Blondie. If possible we were going to try and use clever lighting to match the beat of the song.
These images show what kind of costume we are going to use in our video as they are 80's icons and we are taking inspiration from them.
We have chosen the song 'Acceptable in the 80's by Calvin Harris. The genre of Calvin's music would often be classed as Electropop, Electro house or Nu-Disco. It is usually quite upbeat and quick paced. Typical Instruments used are usually Synthesizer, Vocals, Drum machine, Tape loops, Drums, Guitar, Keyboard. Typical conventions videos of this genre use are bright colours and flashing lights. The images in the videos usually match the beats of the song. They usually include dancing as the music is quite quick and sometimes classed as 'Dance Music'. An example of this would be the artist example.
The video also includes a lot of shots of the artist and then back to the audience to show that they are having a good time.
The first thing I noticed when looking at this album magazine advertisement was the Title of the band as it is at the top of the page and in red when most of the advertisement is in black and white. The title they have used i would say would be the band motif because they always use the same font and it is usually associated with The Beatles. There is then an image of The Beatles underneath the title to simple show who the artist is, the image is in black and white so that the title and the album covers at the bottom stand out more. The text explaining the advertisement is also in black to stand out against the white background. 'IN STORE NOW' is in capitals to draw the eye to the audience to let them know when they can purchase the albums. The albums at the bottom of the page are also in colour to stand out and the record company labels, such as apple are also in colour maybe to advertise them.
The first thing I noticed when looking at this album magazine advertisement was the Title of the band as it is at the top of the page and in red when most of the advertisement is in black and white. The title they have used i would say would be the band motif because they always use the same font and it is usually associated with The Beatles. There is then an image of The Beatles underneath the title to simple show who the artist is, the image is in black and white so that the title and the album covers at the bottom stand out more. The text explaining the advertisement is also in black to stand out against the white background. 'IN STORE NOW' is in capitals to draw the eye to the audience to let them know when they can purchase the albums. The albums at the bottom of the page are also in colour to stand out and the record company labels, such as apple are also in colour maybe to advertise them.
