Thursday, 21 October 2010

Anamatic




This is our shot list for our anamatic

Tuesday, 12 October 2010

Risk Assesment

For health and safety reasons our group came up with some ideas
to reduce any risks whilst filming :

Possible Risks
1. Trailing wires
2. Slippery floor
3. Possible over-heated machinery
4. Sharp objects on the floor when walking around in bare feet
5. Broken equipment
6.Unavailable actors

How we could solve them?
1.Cable ties and covers
2. Make sure set is well prepared
3. Set up regular ventilation
4. To make sure the floor has been safely checked
5. Replace any broken equipment or try and solve the problem or find away around it.
6. The main actors in our video are ourselves to we need to make sure that we are all defiantly
available to film when planned.

Thursday, 7 October 2010

Test shots of Artist Logo



This is show some fonts we tested out for our Calvin Harris logo which will be included on our digipack and advertisement.

Wednesday, 22 September 2010

Call Sheet

Background to our chosen song

Acceptable in the 80s" is a 2007 song by electronic musician Calvin Harris The video is about the style and culture of the 1980s.

The music video follows typical conventions of the 80's, it includes a lot of bright colours and big hairstyles which were high in fashion during this time. The video also contains 2 scientists testing on an animal which may think to the fact animal testing was 'acceptable in the 80's' which is is not today.

Acceptable in the 80's was released in 2006 on maxi single, the same year it was recorded and on the 12th of march 2007 in the UK and March 15th in the USA. The song became Calvin's first hit in the UK as it went to number 10 in the UK singles chart. The radio edit was 3.31 seconds long and the recording label was Sony/Columbia. Other songs released by Calvin Harris during 2007 were 'Vegas' and 'The Girls'. All of these songs were released as part of Calvin's first album 'I Created Disco'. The album title links with the genre as music as it can sometimes be described as 'Disco' or 'Dance'.


Calvin Harris single cover.










This image shows what kind of costume and bright colours we will be using.




Our music video's overall style is edgy with strong bold colours using costume and music to portray this. We are going to dress ourselves up to look like the 80's icons, including madonna and blondie this allows us to continue to relate back to the song title. Each costume and make-up will relate back to their over the top personalities. The focal point of bold colours and prints is aimed to capture our audiences attention. We intend to use keyboards and headphones as part of our props, and relate this to the beat and timing of the music, making our video to a more professional standard and will appeal to our target audience. We are hoping to find somewhere with a plain white background to shoot our video for particular scenes as our bold bright 80's style music and costume would contrast against the plain minimalist background. We hope to use the 'WE LOVE 80'S' throughout as this is relating back to the theme of the song making it more realistic. For our performance we are a group of three girls and as the artist we have chosen, 'Calvin Harris' is a male artist we thought it was extremely relevant that we added a male actor to play his part. We are only adding one actor, minus ourselves as we felt this would minimalise complications and make our product easier to film.

Some of the ideas which we have finalized include:
'I've got love for you, if you were born in the 80's, the 80's' - For this lyric our initial ideas where to include a mixture of medium, close-up and long shots all connecting vertically together this will give our audience a sense of illusion and make them want to watch on.

Audience Profile



This is showing what kind of audience we will be aiming our music video at.

Questionnaire

1.How old are you?
-Under 16
-16 - 18
-18 +

The majority of people who answered the questionnaires had the average age of 16 - 18, as those are the age of people who attend the college or in the late stages of school.












2.Gender: male or female?
-50/50

When collecting research we made sure that there was a mixture of both genders so we could establish fully what gender would prefer the specific genres of music. We asked 10 males and 10 females.










3.Occupation:
-school
-college studying as/a levels
-apprenticeship
-full time job
-unemployed

Through researching the occupation of our target audience we found that more than half were at college studying A/AS levels at college.










4. What do you do in your spare time?

There where a range of different activities that we found when researching, although listening to music we found had the highest amount. This allows us to be able to ask further questions in more detail and help us towards the end result.










5. Favourite genre of music?
-Pop
-Hip Hop
-Indie
-R&B
-Rock
-Classical
-Other

We found that POP was the favourite type of music genre amongst our target audience.












6. Do you think that the music video important to every song?
-Yes/No

Almost all said that the music video was important for the song to be a success, as they felt it made the song stand out more.











7. What key features do u feel allows the video to stand out?
-Props
-Costumes
-Make up
-Lighting
_Location/Setting
-All

The majority of our audience felt that all features were as important as each other as they all contribute to the overall factor of the music video ensuring it is visually pleasing.













8.How often do you listen to music?
-All the time
-Daily
-Weekly
-Monthly

We found that after looking at all our results that they listen to music all the time and they listen to it a few hours everyday at least.